Allison has been with the UNC Charlotte's University Communications department since July 2018.
As the Digital Communications Analyst, Allison is responsible for providing communication insights which measure and help understand the effectiveness of content produced by the University Communications department for the purposes of reaching objectives and to guide improvements in storytelling. Additional responsibilities include campaign insights for various promotions conducted by the University Communications and/or Advancement teams, establishment of reporting best practices and exploring ways to better understand our audience/readers.
Her 20 years of experience include senior and director level audience marketing positions for various publishing companies in the B2B and medical journal industries where she was responsible for growing, maintaining and marketing to publication audiences, conceptualizing and executing campaigns, creating/managing budgets and reporting of campaigns.
- B.S. Marketing, SUNY New Paltz