Craig has been with the UNC Charlotte's Digital Media Communications department since September 2003. Under the Division of University Advancement, Craig helps provide communications and marketing strategies that promote and support UNC Charlotte. Additionally, his responsibilities encompass the operation and future development of the main focus areas under Digital Media Communications: Video Production, Social Media, Streaming Media, and UNC Charlotte Cable Television operations. Craig also produces live and promotional video projects as needed. His 25 plus years of experience are split between corporate video productions for companies such as DuPont & Westinghouse and academia with Lakeland Community College & UNC Charlotte.