Biography:
Alireza Golmohammadi is an assistant professor of Marketing in the Belk College of Business. He holds a Ph.D. in marketing from the University of Arkansas.
Alireza’s research has a dual focus: understanding the contingencies and potential mechanisms through which firms’ digital communications produce value and unpacking the broader economic and societal impacts of digitization. His research in these areas has been published or has been accepted for publication in top business outlets, including Journal of Marketing, Harvard Business Review, MIS Quarterly, Journal of Service Research, Journal of Retailing and Journal of Business Research, among others.
Job Title:
Assistant Professor
Highest Degree:
Ph.D.
Highest Degree Institution:
University of Arkansas
Department:
Marketing
College/Organization:
Belk College of Business
