Our Work
In collaboration with communicators from UNC Charlotte’s academic colleges and administrative divisions, University Communications provides strategic communications planning, which drives the development of projects and campaigns that encompass one or more of the following: media relations, creative services, web communications, news and information, broadcast and digital media, social media, issues management and crisis communications.
Communications Data and Analytics
Communications that are focused on outcomes require an understanding of analytics. UComm uses a variety of data to measure and understand the effectiveness of content in reaching objectives and guiding improvements to our storytelling.
Crisis Communications
UComm provides leadership within the University’s cross-divisional, collaborative approach to managing crises. From weather emergencies to safety and security, UComm advises on communcations strategy and carries out tactics that keep our campus and community-at-large informed.
Strategic Content
The UComm team develops multichannel content that combines narrative storytelling with visuals to advance strategic communications themes and engage audiences. Content presents primarily as news, feature stories or (select) event communications.
Email Communications
UComm utilizes a dynamic email platform for official communications and in support of various campaigns. Analytics inform our understanding of the effectiveness of content and its delivery in ways that help us ensure optimal use of email.
Issues Management
Amid today’s fast-paced information culture, the University sometimes must address issues that affect our community or could affect the institution’s reputation. The UComm team provides professional advice and leadership in strategies that are built upon UNC Charlotte’s institutional values and mission.
Graphic Design
The UComm creative services team develops compelling design, photography and multimedia content that convey the University’s story visually. We also provide the must-have brand-compliance review for communications from across campus.
Media Relations
If you see coverage of events at UNC Charlotte or our vast array of experts in the news, it’s almost certain that the UComm media relations team has helped make it happen. We build and manage relationship with media contacts at all levels. If it’s news, it should come through UComm.
Photography
From head shots to event coverage to brand images, UComm’s photographers cover the everyday life of the University. Plus, a collection of campus images is available for general use. Click Here to submit a request for photography services.
Social Media
UComm manages and provides strategy for the University’s powerful main social media channels. We also work collaboratively with colleagues across campus to help maximize engagement with compelling content.
Digital Media Communications
The digital media communications team produces award-winning video content to advance the UNC Charlotte brand. You see it across the web, on social media, our YouTube channel, and on UNC Charlotte TV. Additional resources are available both on and off campus to support various other video needs.
Web Management
UComm works collaboratively with OneIT to manage UNC Charlotte’s web presence. We oversee the design and content of the main pages of charlotte.edu, and ,develop guidelines and templates for pages deep into the site.